from ISITE Design
In my previous post in this series about how videos can enhance the customer journey, and add additional levels of delight to a user’s experience, we looked at videos for the ‘evaluation’ stage. That’s a critical stage, as it’s where your customers are researching products. Videos done well during that phase help customers winnow their
Kate O’Neill, Founder of KO Insights and long-time advocate of leveraging strategic data in marketing, has helped brands like Netflix focus on the right metrics…
“The want of logic annoys. Too much logic bores. Life eludes logic, and everything that logic alone constructs remains artificial and forced.” —André Gide We…
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Our Delightful emcee, Dave Wieneke, returns for a third year on stage this October. As a leader and strategist for brands looking to deliver exceptional…
Last week, we headed to marshy Charleston armed with cupcakes, a photobooth, and a few pressing questions we hoped to hear answered at the first-ever…
Golden Krishna may now be at one of the most customer-centric brands out there (Zappos), but for years he has been thinking about innovative UX.…
After nearly two years spent gathering war stories about the unusual, comic, tragic and otherwise astonishing things that happen in fieldwork, Portigal Consulting has amassed…
Defining the ‘customer experience journey’ can get squishy. There’s not really one specific, across the board, agreed upon definition for what constitutes a customer’s journey…
As the Delight team heads south to the sizzling heat of Charleston for GIANT Conference this week, I find myself going through the usual routine…
We’re back with the second edition of the Delight reading list. Our experience design team has again shared a great list of blog posts that…
Jonathon Colman is no stranger to creating content for brands people love. Previously at REI, Jonathon now focuses on content for new product developments at…
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