Digital Strategy Practice Director
Dave Wieneke is a management adviser and brand marketer who has pushed the edge of new media since it really was new. He published a chain of technology magazines in the 90’s, successfully grew two technology start-ups, and built market leading digital teams for Thomson Reuters, the Christian Science Monitor, and Sokolove Law. He heads up the Digital Strategy practice for Connective DX, which helps brands evolve business and marketing models and differentiate themselves through their full digital experience. He is faculty member at Northeastern University and Rutgers Center for Management Development, where he teaches graduate courses in mobile strategy, digital business models, social branding. He writes for eConsultancy, and AdAge, and you can find him tweeting at @UsefulArts and blogging on the future of digital marketing at www.UsefulArts.us.