Kate O’Neill, Founder of KO Insights and long-time advocate of leveraging strategic data in marketing, has helped brands like Netflix focus on the right metrics to delight customers. From meaningful measurement to responsible data, aligned content to sophisticated digital strategy, Kate guides organizations in achieving engaging relationships with their customers.
In the video interview below, Kate shares principles that organizations large and small can leverage in their own marketing initiatives. As she explains, aligned vision around key metrics can garner cross-functional efforts across teams that resonate on a deeper level in all customer interactions.
Hear from Kate and some of the delightful brands she mentions (Uber, Zappos, Facebook) at Delight 2014 this October. Early Bird pricing ends this week, so be sure to grab your ticket soon!
Kate O’Neill, founder and principal of KO Insights, is a speaker, author, and advisor focused on meaningfulness in business and in life. Drawing on her diverse background in technology and marketing, as well as her personal experiences with overcoming loss and adversity, Kate speaks with characteristic candor and wit on purpose and strength at national conferences, private corporate meetings, association meetings, and other groups and events. She consults with select clients, often adding much-needed context for strategic growth opportunities in data-rich and customer-centric environments. She writes a business column for The Tennessean and contributes frequently to a variety of online outlets and publications such as CMO.com. Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media. She is the author of an upcoming book on meaningfulness in marketing.
In 2009, Kate launched and grew [meta]marketer, a digital strategy and analytics firm, over a five-year period and significantly shaped the marketing analytics landscape. Prior to [meta]marketer, Kate’s experience included creating the first content management role at Netflix, leading cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first website at the University of Illinois at Chicago, and holding leadership positions in a variety of digital content and technology start-ups.
Kate is a vocal and visible advocate for women in technology, entrepreneurship, and leadership — she was featured by Google in their global campaign for women in entrepreneurship — as well as for Nashville as a growing tech center. She serves on a dizzying number of boards and committees, provides mentorship and marketing advice to dozens of startups and aspiring founders, and has been named “Technology Entrepreneur of the Year,” “Social Media Strategist of the Year,” a “Power Leader in Technology” and a “Woman of Influence,” along with numerous other awards and recognitions.