Field trip preview: Ziba Design & ‘Generation Z’

Generation Z is already shaping the future. At Delight 2016, Ziba Design Executive Creative Director Paul O’Connor and team will lead a hands-on work session built around Ziba’s Gen Z research. Check out this sneak preview and register today for Delight: http://delight.us/conference.

“Every new generation challenges what relevance looks like,” Paul said in this video interview. “If Gen Z is going to be constantly redefining themselves and very fluid and comfortable with tools and making their own solutions, the question really becomes what does a brand do in that light? How does a brand become more fluid? How does a brand provide tools? How does a brand, essentially, surrender some control? In the session here at Ziba, we’re going to really lean heavily into helping some of the participants imagine what it might be like to embrace some of these dynamic things.”

About Paul O’Connor

Paul O’Connor is a strategist of brands, people and design, steering the craft of creative direction and spearheading business development efforts at Ziba. With a background in hands-on industrial design and more than 15 years’ experience as a visualizer and storyteller, Paul ensures comprehensiveness across the studio’s work, balancing creativity, logic, technical detail and narrative. He weighs organizational cultures, competitive landscapes and industry biases in the light of consumer insights and practical know-how, tackling tough questions and leading innovation-oriented projects with each of Ziba’s business groups.

Most recently, Paul worked with Heinz to evolve one of the world’s most iconic packages. Past clients of note include Intel, TDK, Sony, Konica, REI, Best Buy, Toshiba, Nike, Sirius XM, and Procter & Gamble. Paul holds a BA in Industrial Design with honors from the University of Illinois at Champaign–Urbana and spent a year abroad at the University of Northumbria, Newcastle, England. His writing has been published in Fast Company, and he frequently lectures on design and strategy.