A developer by day and cat drawing guy by night, Steve Gadlin won the hearts of the crowd at Delight 2012 as the celebrity emcee of the day. Beyond the Delight stage, Steve is nationally known for his bold and unique business initiative that earned him a spot in the Shark Tank winners circle. Finding a market for surprise and delight through stick figure cat drawings, I Want to Draw a Cat for You! took off in ways no one could have expected, selling over 12,000 drawings to date.
In the video above, Steve shares how some nerve, a masquerade, and a passion for creating surprise and delight helped turn a joke into a lasting business venture with Mark Cuban.
As Steve explains, being his own company has enabled him to have the real conversations with his customers that they truly want, providing a deeper interaction than a simple drawing in the mail.
With Disney-sized aspirations and a nothing-to-lose attitude, Steve shares, he happened upon one very important discovery: Sincerity breeds delight.