Great experiences don’t just happen – companies must focus on designing them. As Delight 2013 keynote Lesley Mottla from Zipcar explains, they must design them, break them down and understand them – over and over again.
In a preview of her Delight 2013 keynote, Lesley shares how Zipcar continuously innovates customer experiences through understanding feedback across channels and proactive iterative improvements.
Check out our brief chat below to hear how focus on the member experience is engrained throughout the Zipcar culture and approach, and catch a glimpse into Zipcar’s fundamentals for delightful experiences.
Hear Lesley’s 7 step approach to delighting customers and growing your business at Delight 2013 this October!