We can’t always predict who will use our products, or what emotional state they’ll be in when they do. But we have the power—and the responsibility—to build compassion into every aspect of our products, and to advocate for experiences that support more of our users, more of the time. Sara will share principles and practical approaches from Design for Real Life, her new book with coauthor Eric Meyer.
About Sara Wachter-Boettcher
Sara Wachter-Boettcher (pronounced Wahk-ter-Bett-cher) is a consultant, author and editor focused on bringing compassion to content strategy and design. Her company provides strategic consulting and training to in-house teams for large financial services, software, and pharmaceutical companies, as well as a range of nonprofit associations and institutes. Her clients include The Bill & Melinda Gates Foundation, Home Depot, Trek Bicycle and Harvard. Until starting her own consultancy in 2011, Sara directed the content strategy practice and served on the senior management team at Off Madison Ave. Sara is also the author of two books, including Content Everywhere and Design for Real Life.